Adopt a Pet for Valentine’s Day

This Valentine’s Day the RSPCA along with Hill’s Pet Nutrition will launch a campaign to find loving homes for 50,000 cats and dogs, kicking off with an adopt-a-thon Valentine’s weekend, February 13 -14.

The campaign dubbed “Find Your Pawfect Match” aims to draw people from all over the country into their local RSPCA shelters to meet the many wonderful animals looking for love.

The RSPCA’s National President, Lynne Bradshaw, says running a Valentine’s Day campaign for homeless pets is a great way to remind the public that compatibility and commitment are important for all relationships, including those with animals.

“Just like people, animals have varying needs and personalities so it pays to make sure that the pet you bring into your life will fit in with the lifestyle you lead,” says Mrs Bradshaw.

“Do you have the time to walk a particularly energetic dog every day? Do you need a cat that will get along with your young children? Are you looking for a cat or dog to just keep you company?

“Our local adoption centres are full of many wonderful animals eagerly awaiting a new home. From our experience, owners and pets tend to choose each other so for many it could be a case of love at first sight.”

Hill’s Pet Nutrition will support the campaign by continuing to supply pet food to feed every cat and dog awaiting adoption at the RSPCA.

Hill’s General Manager Brett Henshaw says the company is passionate about helping to enrich and lengthen the special relationships between people and their pets.

“The Pawfect Match campaign is an ideal way of celebrating and recognising that bond,” Mr Henshaw says.

“Research has shown that pet ownership has many physical, mental, emotional and social benefits for owners too, including reduced blood pressure and enhanced self esteem in children and teenagers. It really is a win win situation for all involved.”

For a full list of RSPCA adoption centres please visit

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